Born and raised in Southern California, I’m a single mom of three with a background rooted in strategy, growth, and business development. I started my career in recruiting, where I learned to think like a strategist and hunt like a bloodhound. After my divorce, I returned to the corporate sales world and spearheaded growth, marketing, and business development initiatives for two startups that reached half a billion in less than 2 years. Though my foundation is in sales, I’ve always had a passion for marketing and design. That passion led me to launch Binge the Label, where I now focus on creating impactful marketing campaigns that merge data-driven strategy with creative storytelling. Today I help brands tell their story in a way that makes people stop, think, and binge. With every project, my mission is to create designs that reflect who you are and connect with people on a deeper level. It’s about more than just visuals; it’s about building relationships and accelerating trust. My job is to make your audience pause, lift that finger, and click—because when they feel connected, they’ll come back for more!